Interesting article by simplyzesty.com, "50 Social Media Case Studies Worth Bookmarking" (9.8.11). The piece is loaded with examples of brands' notable use of social media; included is a Twitter-produced video, "Twitter and TV." Brands that don't want to be left behind are discovering the successful integration of traditional and new media.
http://www.simplyzesty.com/social-media/50-social-media-case-studies-worth-bookmarking/
This is a great post, Kathleen. You've tapped into an emerging industry called Social TV, and Twitter is taking steps to lead the charge. Just look at their direct involvement with the recent season of XFactor. Why?
ReplyDeleteBecause we know that 40% of tablet and smartphone owners use them while watching television (Source: Nielsen Wire), And we also know that 422% visited a social networking site (Source: Nielsen Wire).
Social media engagement while watching television is on the rise from previous year. Just look at this year’s Super Bowl and Grammy Awards, there was a record 12.2 million social media comments during the Super Bowl and the Grammy Awards set a new record of 13 million social media comments – a 2,280% year over year growth form the 2011 Grammy Awards (Source: bluefinlabs.com).