Monday, March 26, 2012

Brand Boo

The World's Cutest Dog


When I think of brands, people, things or ideas usually come to my mind. But when I was on a walk yesterday and saw a cute Pomeranian, I immediately thought of Boo and all the animal lovers in class. Boo is quintessential cute, and his owner cleverly tapped into that by "branding" him. Not only does Boo has over 3 million likes on Facebook, he has his own Youtube videos and even a book deal. There's nothing this dog can't do! 

1 comment:

  1. One of the [many] reasons that I love this class is because it reinforces the power of social media sharing.

    For example, I have recollections of Boo the Dog, but I don't recall ever making the actual click to check him out.

    Speaking of brands, what about those inanimate objects with heavy Twitter traffic, like Angelina's leg. Or what about SF Giants guy, Brian Wilson and his beard? Here's more:

    http://mashable.com/2012/03/25/twitter-inanimate-objects/

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