Thursday, March 1, 2012

Sort Me Out !!!

   One of the things I fear most is lost my memory. Image how terrible it is.... One morning you wake up and all you memories are gone or worse you're losing your memories day by day... 
   This is the best Facebook App I’ve ever seen. Grey Singapore branch, a global advertising network of Grey Group, launched a Facebook App called "Sort Me Out" with the cooperation of Alzheimer's Disease Associations. The purpose of the app is to take attention to Alzheimer illness. The app represents Alzheimer patients' loss of memory. With this Facebook App Alzheimer's Disease Associations want to raise the attention to the disease. 



     
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1 comment:

  1. NYU StratCommMarch 2, 2012 at 9:15 AM

    So simple, yet so spot-on in how it raises awareness for Alzheimer's. As a social branding element, I also like how the app's title -- Sort Me Out -- is an example of an authentic, real-life phrase (i.e. voice). By keeping it real, they'll have more success in generating that awareness.

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