To find your own brand everybody has to find his own style. In the race to be the facebook of style or the Pinterest for stylish people, a rather new website has been described in the Thursday edition of the NYT: www.thefancy.com
Ashton Kutcher is one of the shareholders
http://www.nytimes.com/2012/03/01/fashion/virtual-closet-web-sites-like-pinterest-and-stylitics-revise-online-fashion-shopping.html?_r=1&scp=1&sq=Log%20on,%20Coordinate,%20Pose&st=cse
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