If that's the response after reading a company's Facebook post, something's wrong. Keep it real, people.
Social media isn't the place to sound like brochure copy or Corporate America gobbledygook. Also avoid tired business cliches, industry jargon, flowery fluff, gobbledygook and all-things "at the end of the day."
Allow brands to have a voice -- a real-live human voice. You might not find it right away, but each social media element deserves a real, authentic voice.
Voices come in a variety of tones, pitches and inflections. Here are five great examples.
Thanks a lot for the examples. I learned a lot. I just sent a post to my shopping maniac friends in Germany!
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ReplyDeleteAnother Mashable article I was checking out today was: Timeline for Brands: How to Prepare for Your Company's New Facebook Page. Beware, according to Ghostery, that page has 24 cookies! Anyway, sorry for the digression. With regard to "Timeline," I was comparing the NY Times' Timeline to my company's Fan Page (John Wiley & Sons, Inc.), and Timeline appeared to be cleaner and more organized, despite both of them containing the same information. Noticeably, Timeline lacked the right-side advertisements that the Fan Page had, which made the experience "less annoying" if that makes any sense?
ReplyDeleteI'd say that the Facebook Timeline lends itself to a post all on its own. Lots of angles there ...
ReplyDeleteAs for "less annoying," yes, your comment makes sense. I'm of the mindset that if a brand's FB page -- with or without Timeline -- is written and curated well, the experience should be smooth and quasi-effortless vs. annoying, regardless of the less/more factor.
I think DKNY PR GIRL is brilliant. Making a large and intimidating company more intimate and friendli. Aliza Licht adds that personal touch and customer service for customers to feel important. I'm a fan of the twitter page and think more companies should follow in this direction and create a unique personal voice to represent them in the social media world.
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