Again a very interesting video of the Gurdian which I found on a German website. Social media is so global. I love the way it is produced and was wondering how much a campaign like this would cost.
Any ideas?
Saturday, March 3, 2012
Three Little Pigs - what really happened to the three little pigs?
Press reputation management - branding and the power of social media ...
Again a very interesting video of the Gurdian which I found on a German website. Social media is so global. I love the way it is produced and was wondering how much a campaign like this would cost.
Any ideas?
Again a very interesting video of the Gurdian which I found on a German website. Social media is so global. I love the way it is produced and was wondering how much a campaign like this would cost.
Any ideas?
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Wow! This video touches so much. The video is socially spreadable, no doubt. Three examples: (1) I'm going to share on my Digi-Diet Tumblr (for my Digital Entertainment course); (2) it's a perfect kick-off for my online video/branded entertainment discussion with "Using PR as a Marketing Tool" on Monday; and (3) since the clip brings a whole new spin to a childhood favorite, I'm sharing on Facebook, too.
ReplyDeleteMy question to you: What is The Guardian trying to convey about their brand and its relationship to open journalism?
In my eyes this is a real campaign for traditional style journalism like the one of the The Guardian. The film is questioning the new generation of online journalism and in general who is creating the news and the true stories today.
ReplyDeleteAs we all know, UK open journalism has a real image problem since the close of "News of the World" last year, not to talk about the crisis print media all over the world is in for a while now.