In todays NYT a little table on the fighting to control the meaning of "Obamacare" suprised me. It seems that not only the content but also the branding of "Obamacare" is causing major discussion among the Americans.
The article shows nicely how branding can happen and accelerate positively and negatively without strategic planning. According to the article, for some time Democrats tried to limit the term's use. Now they are embracing it and use it for example on twitter and youtube #ilikeobamacare or #obamacare
http://www.nytimes.com/interactive/2012/03/25/us/politics/fighting-to-control-the-meaning-of-obamacare.html?scp=3&sq=Fighting%20to%20Control%20the%20meaning%20of%20Obamacare&st=cse.
We will see how the content discussion on Obamacare is going to develope this week. What do you think?
I'm glad democrats are embracing the term now. I think it's great -- it's the reason I was able to get back on my parent's insurance for the past four months while I found a new job. #ilikeobamacare
ReplyDeleteUh oh, Jeffry Toobin thinks it will get shot down: http://www.youtube.com/watch?v=n30uutD5OVM
ReplyDelete