After we discussed Behtel's City Lights brand that could be geared towards GE, I googled GE Tumblr today.
Here's the link: http://generalelectric.tumblr.com/
I found some of the images interesting, but images of city lights might be more compelling! What do you think?
Here's the link: http://generalelectric.tumblr.com/
From the GE Corporate level, this Tumblr blog actually holds my interest. The GE brand is rather esoteric, and I think this brand Tumblr adds a more tangible meaning to things.
ReplyDeleteCheck out gelighting.com, the site that focuses on all-things GE lighting. From a product marketing POV, I'd say that a Tumblr focused on lightbulb photography, a la CityLightz, is a perfect, compelling social media brand extension.
I totally agree. Another tumblr I really like is the New York Times' The Lively Morgue: http://livelymorgue.tumblr.com/
ReplyDeleteIt's a bunch of images from the NYT historical collection. I love the title of the Tumblr. The newspaper could be really uptight and traditional, but it shows they are having fun with it.