Tuesday, March 13, 2012

Cole Haan: Subway Stories



Cole Haan incorporates everyday NYC life for its new campaign, and I have to say, I LOVE IT! I noticed on the subway the other day, a full spread of Cole Haan subway stories. The ad also lead me to check its FB page, so I did. You should too! https://www.facebook.com/colehaan




Posted by at

8 comments:

  1. Chi LeMarch 13, 2012 at 2:43 PM

    Nice!
    I saw a brown truck the other day with Keneth Cole brand and it said "Just driving around making friends" or something like that.

    ReplyDelete
  2. BehtelMarch 13, 2012 at 4:47 PM

    They have to be creative nowadays to grab attention. Makes it fun for us!

    ReplyDelete
  3. NYU StratCommMarch 14, 2012 at 3:42 PM

    So what is the story that Kenneth Cole is trying to tell here? Other than Facebook, what other platforms are they tapping to give it a truly social flavor?

    ReplyDelete
    Replies
    1. John-DavidMarch 15, 2012 at 8:11 AM

      *It's not Kenneth Cole (though remember their Twitter controversy re Egypt? http://money.cnn.com/2011/02/03/news/companies/KennethCole_twitter/index.htm)

      I think Cole Haan is trying to engage people in a pleasant, accessible way. It's more casual, less in your face than other marketing efforts.

      Delete
    2. NYU StratCommMarch 15, 2012 at 4:44 PM

      Kenneth Cole was a typo-error. Why in the world I think of KC in the context of Cole Haan?

      Delete
    3. BehtelMarch 18, 2012 at 1:53 PM

      Other than facebook, Cole Haan is actively using Instagram and connecting that with twitter and facebook. It is a triangle of social media!

      Delete
  4. NYU StratCommMarch 14, 2012 at 3:44 PM

    P.S. Check out my "Appl-ey Ever After" post that features instructions for creating links vs. spelling out the entire URL in your blog posts.

    ReplyDelete

Subscribe to: Post Comments (Atom)